Brand New Autoclenz

We're very proud to announce that vehicle preparation company Autoclenz has just launched the new brand that our team at Dulay Seymour designed for them.

The rebrand marks huge changes for the business, as at the start of this year, Autoclenz not only had a management buyout, but a complete restructure of its staff and services. As you will see from the old logo, Autoclenz was previously known as 'AC,' however with our guidance have reverted back to the original name of the parent company that holds a lot of strength and gravitas.

The brand new logo and strapline - 'The Difference Is Clear' - is a huge step for the multi-million pound company who have been using different variations of the same 'AC' logo for years. There was initially reluctance by Autoclenz to move away from the old, as with it stands a well known reputation and customer following. However, now that the new logo is in place, the board of directors couldn't be happier with how it looks on their business cards, and can't wait to start handing them out.

• posted 01/01/13